In the 1960s and 1970s, going to the beach was in its heyday. Camping grounds were full and at the pictures, surfing movies made being at the beach cooler than ever.
Generations of New Zealanders have always included days of golden weather at the beach among the happiest of their lives.
New Zealand at the Beach combines entertaining recollections, images of beach artifacts, vintage advertising and art. There are even a few recipes.
Read about the country’s obsession with the beach idyll – maybe from under a sun umbrella.